the long tail

This is to the Internet what "The Making of the President" was to the making of the President (after 1960).

FTA: "Hit-driven economics is a creation of an age without enough room to carry everything for everybody.... Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are ... In other words, the potential book market may be twice as big as it appears to be, if only we can get over the economics of scarcity. ). "

Using del.icio.us as an edited news reader

When newspapers go online, they tend to use a content management system (CMS); no one "hard-codes" the home page. An RSS news feed can also be viewed as a CMS, albeit one you have only sky-level control over. However, when all news exists in a CMS, and RSS abounds, it begs the question, what exactly is the meaning or relevance of a media title.

I want news by topic, relevance, popularity or author. I'm not sure the name on the journalist's paycheque is relevant to me.

That said, I've stumpled upon an interesting use for del.icio.us -- the "social bookmarking" website famous for inventing (or popularizing) the use of tags. I wrote an earlier post here about my mis-use of tagging, when I first joined del.icio.us -- spasmodically, I tagged every bookmark with a cathartic splurge of verbage. Any and all words that I associated with that website, or the unerlying concept, found their way into the tag line. In theory, a year or a decade down the road, your brain would not have changed so much than a slightly more restrained splurge of verbage, in a search, would not return the saught-for bookmark.

This was all stupid. Tags are not psycho-analysis. They are categories. They are an improvement on the Mac/Windows "folder" concept in that, though they still are folders,
there can be multiple folders for one bookmark.

I don't have much use for the "social" aspect of del.icio.us. I don't care what's "hot" there. Digg does that better. And I have even less use for it as an alternative to my browser's favourites feature. I do use del.icio.us as a very functional storage vehicle for news and other "thought leadership." My job requires me to know a lot about what's going on ... not just what news stories "have legs," but what smart people are saying about the economy and business, etc. Since I spend a lot of time each day reading original news (and thought leadership) sources, I take the opportunity to save interesting articles in del.icio.us. By tagging, I can look back over categories, which could equate with industries or clients, etc. Furthermore, since del.icio.us' URL conventions are logical (ie. a list of all posts you've tagged "IFRS" can be found at del.icio.us/your_name/IFRS), it is extremely easy to share segregated news feeds with others.

Futurism? Virtual bike race.

GPS's for bicycles are emerging, and they offer a lot. No more measuring the radius of your wheel ... just add batteries and go. Some include heart rate montiors (with the constrictive chest strap).

Though bike-focused GPS units do well as bike computers, in time they will likely do more. Imagine hitting a website and downloading a local route or waypoints from a friend or stranger to the unit. Then make your way to the starting point and hit GO to start the race. Nevermind that your competitor may have done his/her race weeks or years earlier ... you're going head to head on the screen! And you can upload the results for bragging rights.

In a race with waves, downloading the progress of others in real time (which goes beyond a GPS's capability now) would make it more of a head-to-head race.

What if data about poorly surveyed areas was aggregated to give a sense of the altitude of land masses?

Or if non-road routes were aggregates for map makers, who could analyze the data to locate popular trails that may have never been recorded (or intended by any authority!). Or imagine you were in an unfamiliar area and you could download non-road paths that were popular -- ie. to the GPS unit a field is a field, but if 30 people have ridden a particular route through that field, it might suggest the same to you.

They would likely also serve as Black Boxes in the case of an accident -- something that cyclists prone to breaking traffic laws should be mindful of.

What tags are not.

I got excited about Web2.0 about two years ago; I read an article about flickr, which fawned over its novel photo "tagging" feature. That article speculated that OS's will adopt tagging in place of hierarchical folders.

Here's where I went askew. This article -- or how I read it -- led me to see tagging as a brainstorm-esq -- almost sub-conscious -- process. Ie. for each flickr photo, delicious link, or local file, you were to just spew a series of words (or hyphenated phrases), and in months or years to come, you or any reasonable person would spew a similar set of words when pondering the photo/link/file.

I even developed this into an idea for a service-business: Staples and Grand & Toy have notoriously difficult information architectures -- both in their physical stores and online. How do you categorize whiteboards and CD jewel cases in one dimension? But if a sample of the population assigned 6 intuitive tags to every Staples SKU, eventually, any non-caveman would be able to find stuff with a command-line-style search.

This is all interesting, but the point of this post is that tags should not be spewed in a brainstorm; they should be carefully considered. My delicious account has tags like: business, company, business-idea, start-up, entrepreneur, entrepreneurialism. So I feel forced to re-tag every cool start-up with six tags, where one will do.

No, the right approach to tagging is to assign the right tag in both your brain and the tagging system. Have one word for one underlying concept. Tag-clouds and other nifty features help with this ... you can assign what you have most-often assigned.

Tagging takes discipline. Rather than re-build my delilcious account (and not super-happy with Blink List), I'm going to take the opportunity to start-over with diigo.com, which techcrunch rates well.